Our Story
Established in 2013, Abaya Virtue was founded out of the desire to offer stylish, high-quality abayas in the US
Growing up, my mother would fill her suitcase with abayas from overseas to sell at her local masjid for the sole purpose of providing the covering that couldn’t be found in retail stores locally. Fast forward to 2013, I was still relying on abayas from overseas to build my wardrobe. That summer, my husband inspired me to start purchasing abayas to sell to our community since we still lacked quality options. From 2013 until 2021, Abaya Virtue would be seen at Islamic conferences and conventions, pop up shops, and Ramadan ready events. Now we are proud to offer exclusively designed, limited, lovely collections. Our goal is to ensure our abayas are flattering, versatile and can be worn daily or on special occasions. We strive to stay true to virtue and invite you to experience Abaya Virtue.
